Project Description

LAFH

LafargeHolcim merger

Online brand protection

  • Domain name
  • Social media
  • Surveillance

Project management

  • Deployment of the new guidelines  in the website factory
  • New functionalities (market prices, email alerts…)
  • Landing page “Story of the merger”

SEO

  • SEO and notoriety during the launchin of the new brand: analysis and deployment of the logical and technical redirections of both groups.
  • Buying and redirecting of innovative-bulding.fr
  • Website portfolio analysis and recommandation for a future consolidation.