Project Description

lafargecut

Implementation & participation of design concept and communication strategy development for the Lafarge  group Corporate website.

Internet:

  • Identification of needs and expectations, interface between communication department and the other stakeholders
  • Definition of accessiblity needs and referencing optimization
  • Realization of a crisis website and crisis procedures setup
  • Setup of a custom content management system (CMS)
  • Implementation of content deployment on 140 websites

Intranet:

  • Webmastering
  • Rebranding deployement (x3)
  • Buiding of a website factory for the countries’ intranet
  • Buiding of an exchange tool factory (forum, blog…)
  • Creation of functionalities for readers engagement (comments, likes, notes, surveys)
  • Internal video streaming

Project management:

  • Specifications
  • Feasibility studies
  • Steering committees animation
  • Testing and corrections

Performance:

  • Acquisition of more than 50,000 visitors the first year
  • Ranked 1st french corporate website and 42nd european (Web Ranking study)
  • 1st CAC 40 website awarded Silver Accessiweb