François Roche (Les Ateliers de la Volga et du Don) and Les Rois Mages asked Poleetic to set up the digital action plan of the PR strategy of Charles Edouard Bouée, CEO of Roland Berger Consultants in Paris:
Our recommandation basically consisted of creating a blog along with a publishing methodology and a cross-media strategy:
- Setting-up of a blog
- Digital identity creation, first step of a complete ereputation strategy
- Publishing workflow
- Team training
- Support