{"id":14004,"date":"2017-01-01T02:40:26","date_gmt":"2017-01-01T02:40:26","guid":{"rendered":"https:\/\/www.poleetic.com\/en\/?post_type=avada_portfolio&#038;p=14004"},"modified":"2022-12-26T10:55:28","modified_gmt":"2022-12-26T10:55:28","slug":"itg","status":"publish","type":"avada_portfolio","link":"https:\/\/www.poleetic.com\/en\/blog\/portfolio-items\/itg\/","title":{"rendered":"ITG"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p><img decoding=\"async\" class=\"size-full wp-image-14180 alignnone\" src=\"https:\/\/www.poleetic.com\/wp-content\/uploads\/2013\/09\/itgcut.jpg\" alt=\"itgcut\" width=\"229\" height=\"200\" \/><\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p><strong>The Leader of Portage Salarial in France and reference brand owner in this field, ITG asked Poleetic to build the digital strategy of the group and the optimization of the existing communication tools:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\">Editorial strategy<\/li>\n<li style=\"font-weight: 400;\">SEO strategy<\/li>\n<li style=\"font-weight: 400;\">SMO strategy<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00ab GloCal\u00a0\u00bb strategy<\/span><\/li>\n<li style=\"font-weight: 400;\">Migration strategy<\/li>\n<\/ul>\n<p><strong>Poleetic is also in charge of the brands visibility on the search engines result pages:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\">Audit and correction of the natural referencing<\/li>\n<li style=\"font-weight: 400;\">SEO strategy implementation with regular updates<\/li>\n<li style=\"font-weight: 400;\">Guidelines and methodologies implementation<\/li>\n<li style=\"font-weight: 400;\">Main website migration with no impact on visibility<\/li>\n<li style=\"font-weight: 400;\">Crisis management and recovery from a Google penalty<\/li>\n<li style=\"font-weight: 400;\">Coordination with the editorial and SMO strategies<\/li>\n<\/ul>\n<p><b>Besides, Poleetic helped ITG to enhance its digital assets capacity to generate new leads:<\/b><\/p>\n<ul>\n<li>Optimization of page loading speed<\/li>\n<li>Optimization of web analysis markers<\/li>\n<li>Implementation of monitoring tools<\/li>\n<li>Inventories of targets and associated scenarii<\/li>\n<li>Web analysis follow-up and performance dashboards<\/li>\n<li>Creation of landing page<\/li>\n<li>Forms optimization<\/li>\n<li>Implementation of A\/B tests<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":13506,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[144],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-14004","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-umbrella-company"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/14004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/comments?post=14004"}],"version-history":[{"count":5,"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/14004\/revisions"}],"predecessor-version":[{"id":15167,"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/14004\/revisions\/15167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/media\/13506"}],"wp:attachment":[{"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/media?parent=14004"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=14004"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/portfolio_skills?post=14004"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/portfolio_tags?post=14004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}