{"id":15816,"date":"2012-12-04T15:53:01","date_gmt":"2012-12-04T15:53:01","guid":{"rendered":"https:\/\/www.poleetic.com\/?page_id=15816"},"modified":"2023-10-23T08:01:03","modified_gmt":"2023-10-23T08:01:03","slug":"google-my-business-strategy-deployment","status":"publish","type":"page","link":"https:\/\/www.poleetic.com\/en\/expertises\/google-my-business-strategy-deployment\/","title":{"rendered":"Google My Business Strategy & Deployment"},"content":{"rendered":"

Google My Business Strategy, management & deployment<\/h1>\n<\/div>
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During our SEO \/ e-reputation project management or website deployment, we offer a parallel mission with a high impact on visibility and conversion: the optimisation of your Google My Business strategy. We have even created a dedicated product: http:\/\/www.business-ereputation.com<\/a><\/b><\/p>\n<\/div>

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Take an international group with 7 Business Lines in 60 countries … there are potentially 420 Google My business records, now Google Business Profile, which are publicly published under the governance or not of the BU, BL or Group.<\/p>\n

Managing and optimising these profiles has enormous power in terms of visibility, e-reputation and lead capture! Here are some concrete indicators for a client.
\nContext of these figures: Mission carried out for an industrial B2B group between February 2019 and October 2019. 38 Google My Business listings to be optimised in the PACA region. I compare the figures before and after the mission below. Sources of the client’s Google My Business statistics.<\/em><\/p>\n

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There are so many subtleties in the management of multiple GMB records, that not everyone can have a global vision. Our experience with large international groups and thousands of records allows us to always find the best scenario with Google or your BUs\/clients.<\/p>\n

Our analysis and recommendations cover the following topics :<\/p>\n

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  • Audit of all your known or unknown listings in your countries or catchment areas<\/li>\n
  • Construction and governance of a Group Google Business Profile account<\/li>\n
  • Support for grouping<\/li>\n
  • Support for Google blocking cases (we have a GMB agency account)<\/li>\n
  • Definition of key indicators on a file, a business group or globally<\/li>\n
  • Strategy for managing multiple listings<\/li>\n
  • Strategy for automating posts on cards<\/li>\n
  • Strategy for capturing ratings and positive reviews<\/li>\n
  • Optimisation of Community Management on reviews<\/li>\n
  • Linking engagement statistics to your acquisition reports<\/li>\n<\/ul>\n

    Our method is proven with real case studies and concrete examples!<\/p>\n

    For our real estate clients with 30 listings in France, after deployment and optimization of the engagement, Google Business Profile represents (in addition to traditional SEO) :<\/p>\n

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    • 95% of their visibility on page 1 of Google<\/li>\n
    • 30% of lead capture<\/li>\n
    • 25% of conversion<\/li>\n<\/ul>\n

      1 out of 4 signed customers comes from e-reputation and a Google My Business strategy and this in 18 months time…<\/p>\n

      And you? do you want to increase your leads by 25% in the next 18 months?<\/strong><\/p>\n

      Here are some of our references:<\/strong><\/p>\n<\/div>

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