{"id":13748,"date":"2013-11-26T14:34:35","date_gmt":"2013-11-26T14:34:35","guid":{"rendered":"https:\/\/www.poleetic.com\/en\/?p=13748"},"modified":"2023-09-19T07:02:12","modified_gmt":"2023-09-19T07:02:12","slug":"the-six-rules-for-good-domain-names-management","status":"publish","type":"post","link":"https:\/\/www.poleetic.com\/en\/blog\/2013\/11\/26\/the-six-rules-for-good-domain-names-management\/","title":{"rendered":"The six rules for good domain names management"},"content":{"rendered":"

Managing a portfolio of domains requires real skills, as shown in the example of Unilever and its brand portfolio<\/a><\/span>: According to Wikipedia,<\/p>\n<\/div>

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Unilever has more than 400 brands in the world, 13 of which have a turnover amounting to over 8 billion euros and more than a half a billion euros. Together, the top 20 Unilever brands represent approximately 70% of global sales.\u201d<\/p>\n<\/blockquote>\n

For this size of business, we understand why the management and the protection of domain names requires the intervention of specialized consultants<\/a><\/span>, methods and policies, all of which are supported by Digital Governance (or e-government) policies<\/span><\/a>.<\/span><\/p>\n

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But how does a small structure (a network of franchisees or Multi-Services) be effective in the management of their domain names? We present here a set of methods that will allow you to manage these assets and domain names and prevent the loss of the most strategic ones.<\/p>\n

Here we are not talking about a utility to file, all possible extensions being in one place or registering your brand with typographical errors. This is your domain name policy (and your budget) that will define this \u2026;-)<\/p>\n

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Au sommaire de cet article :<\/p>\n<\/span><\/div>\n