{"id":15922,"date":"2023-07-25T07:21:34","date_gmt":"2023-07-25T07:21:34","guid":{"rendered":"https:\/\/www.poleetic.com\/?p=15922"},"modified":"2023-08-29T16:25:49","modified_gmt":"2023-08-29T16:25:49","slug":"how-long-does-seo-for-a-website-take","status":"publish","type":"post","link":"https:\/\/www.poleetic.com\/en\/blog\/2023\/07\/25\/how-long-does-seo-for-a-website-take\/","title":{"rendered":"How long does SEO for a website take?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1420.64px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p><strong>It&#8217;s a question that often comes up during initial customer contacts or prospecting&#8230; So we&#8217;ve decided to dedicate an article to it.<\/strong><\/p>\n<p><strong>Search engine optimisation (SEO) has become an essential part of any effective marketing strategy. But the question remains: how long does SEO take to produce tangible results? You need to have a clear understanding of all the areas of analysis and optimisation before you can begin to put a figure on this time (and therefore the associated budget). Of course, the time will depend on the size (number of pages\/url) of your website and your ambitions.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Au sommaire de cet article :<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.poleetic.com\/en\/blog\/2023\/07\/25\/how-long-does-seo-for-a-website-take\/#I_Understanding_SEO_an_overview\" >I. Understanding SEO: an overview<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.poleetic.com\/en\/blog\/2023\/07\/25\/how-long-does-seo-for-a-website-take\/#A_What_is_SEO\" >A. What is SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.poleetic.com\/en\/blog\/2023\/07\/25\/how-long-does-seo-for-a-website-take\/#B_Why_is_SEO_important\" >B. Why is SEO important?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.poleetic.com\/en\/blog\/2023\/07\/25\/how-long-does-seo-for-a-website-take\/#II_How_long_does_SEO_take\" >II. How long does SEO take?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.poleetic.com\/en\/blog\/2023\/07\/25\/how-long-does-seo-for-a-website-take\/#A_Basic_factors\" >A. Basic factors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.poleetic.com\/en\/blog\/2023\/07\/25\/how-long-does-seo-for-a-website-take\/#B_How_long_does_it_take_to_see_results\" >B. How long does it take to see results?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.poleetic.com\/en\/blog\/2023\/07\/25\/how-long-does-seo-for-a-website-take\/#III_The_key_stages_of_SEO\" >III. The key stages of SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.poleetic.com\/en\/blog\/2023\/07\/25\/how-long-does-seo-for-a-website-take\/#A_Keyword_research_15_days_to_1_month\" >A. Keyword research (15 days to 1 month)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.poleetic.com\/en\/blog\/2023\/07\/25\/how-long-does-seo-for-a-website-take\/#B_On-Page_Optimisation_1_to_4_months_depending_on_site_technology\" >B. On-Page Optimisation (1 to 4 months depending on site technology)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.poleetic.com\/en\/blog\/2023\/07\/25\/how-long-does-seo-for-a-website-take\/#C_Creation_of_quality_content_1_to_3_months\" >C. Creation of quality content (1 to 3 months)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.poleetic.com\/en\/blog\/2023\/07\/25\/how-long-does-seo-for-a-website-take\/#D_Off-Page_Optimisation_1_to_12_months_depending_on_ambition_and_budget\" >D. Off-Page Optimisation (1 to 12 months depending on ambition and budget)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.poleetic.com\/en\/blog\/2023\/07\/25\/how-long-does-seo-for-a-website-take\/#E_Analysis_and_adjustment\" >E. Analysis and adjustment<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.poleetic.com\/en\/blog\/2023\/07\/25\/how-long-does-seo-for-a-website-take\/#Our_vision_at_Poleetic\" >Our vision at Poleetic<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"I_Understanding_SEO_an_overview\"><\/span>I. Understanding SEO: an overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO is not just a set of techniques to be applied, but a global approach that requires a deep understanding of many factors and several axes.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-15925\" src=\"https:\/\/www.poleetic.com\/wp-content\/uploads\/2023\/07\/seo-axe.png\" alt=\"les axes du SEO\" width=\"795\" height=\"510\" srcset=\"https:\/\/www.poleetic.com\/wp-content\/uploads\/2023\/07\/seo-axe-200x128.png 200w, https:\/\/www.poleetic.com\/wp-content\/uploads\/2023\/07\/seo-axe-300x192.png 300w, https:\/\/www.poleetic.com\/wp-content\/uploads\/2023\/07\/seo-axe-400x257.png 400w, https:\/\/www.poleetic.com\/wp-content\/uploads\/2023\/07\/seo-axe-460x295.png 460w, https:\/\/www.poleetic.com\/wp-content\/uploads\/2023\/07\/seo-axe-600x385.png 600w, https:\/\/www.poleetic.com\/wp-content\/uploads\/2023\/07\/seo-axe-768x493.png 768w, https:\/\/www.poleetic.com\/wp-content\/uploads\/2023\/07\/seo-axe.png 795w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_What_is_SEO\"><\/span>A. What is SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO is a strategy that aims to improve a website&#8217;s visibility on search engines. It involves optimising the internal and external elements of a site to attract, engage and convert organic traffic. There are several ways of looking at a website:<\/p>\n<ul>\n<li>Yours (your strategy)<\/li>\n<li>Your customers (their needs, the problems they encounter, etc.)<\/li>\n<li>Google&#8217;s vision: how Google sees and navigates your site and understands its content.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"B_Why_is_SEO_important\"><\/span>B. Why is SEO important?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO is vital because it ensures that your website is visible on search engines. The more visible your site is, the more likely you are to attract potential visitors. In addition, SEO can help build trust and credibility for your brand through ereputation or customer reviews.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"II_How_long_does_SEO_take\"><\/span>II. How long does SEO take?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The duration of SEO can vary considerably depending on a number of factors.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Basic_factors\"><\/span>A. Basic factors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>1. Age of the site<\/strong><br \/>\nAn older website with a history of trust with search engines may see results more quickly than a newer site as it has potential authority in the eyes of Google.<\/p>\n<p><strong>2. Content quality<\/strong><br \/>\nHigh quality content that meets user expectations is a key factor in improving search engine rankings.<\/p>\n<p><strong>3. Technical optimisation<\/strong><br \/>\nThe level of technical optimisation of your site, including site speed, structured markup, site security, etc., can also affect SEO time. Clearly, a site that hasn&#8217;t had its content or technology revised for 10 years will have a harder time being optimised than a site created 3 years ago using WordPress, for example. We&#8217;re talking about agility here: because Google standards change and you have to adapt to them over time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"B_How_long_does_it_take_to_see_results\"><\/span>B. How long does it take to see results?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In general, you can start to see the first results within 4 to 6 months of the start of your SEO efforts. However, for more substantial results, it can take up to 12 months or more.<\/p>\n<p>Many SEO agencies neglect quick wins that optimise site visibility in 24 hours (<a href=\"https:\/\/www.business-ereputation.com\" target=\"_blank\" rel=\"noopener\">Google my business for example<\/a>), or fixing broken external links, the html title and H1 of the home page&#8230; key elements with a direct impact. A good agency will know how to prioritise all this.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"III_The_key_stages_of_SEO\"><\/span>III. The key stages of SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"A_Keyword_research_15_days_to_1_month\"><\/span>A. Keyword research (15 days to 1 month)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keyword research is the first step in understanding what your target audience is looking for online. This involves using keyword research tools to identify terms relevant to your sector or niche.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"B_On-Page_Optimisation_1_to_4_months_depending_on_site_technology\"><\/span>B. On-Page Optimisation (1 to 4 months depending on site technology)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On-page optimisation involves improving the technical aspects of your website, including site speed, site architecture, structured markup, etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"C_Creation_of_quality_content_1_to_3_months\"><\/span>C. Creation of quality content (1 to 3 months)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Quality content is essential for attracting and engaging users. It is important to create content that meets the needs of your audience and is optimised for search engines.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"D_Off-Page_Optimisation_1_to_12_months_depending_on_ambition_and_budget\"><\/span>D. Off-Page Optimisation (1 to 12 months depending on ambition and budget)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Off-page optimisation concerns activities outside your website that can improve your online visibility, such as link building, marketing on social networks, etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"E_Analysis_and_adjustment\"><\/span>E. Analysis and adjustment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Analysis and adjustment involves monitoring your SEO results, analysing the data and adjusting your strategy accordingly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Our_vision_at_Poleetic\"><\/span>Our vision at Poleetic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It&#8217;s important to understand that SEO is a long-term process that requires patience and constant commitment. With a well-planned and executed strategy, you can start to see results within 4-6 months. However, to achieve lasting and significant results, you should expect to invest at least 12 months in your SEO efforts. It&#8217;s a journey, not a destination, and it&#8217;s worth doing well.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s a question that often comes up when you&#8217;re making your first customer contacts or prospecting&#8230; So we&#8217;ve decided to dedicate an article to it.<\/p>\n","protected":false},"author":1,"featured_media":15927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91,86,154],"tags":[],"class_list":["post-15922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poleetic-en","category-project-management","category-seo-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/posts\/15922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/comments?post=15922"}],"version-history":[{"count":1,"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/posts\/15922\/revisions"}],"predecessor-version":[{"id":15929,"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/posts\/15922\/revisions\/15929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/media\/15927"}],"wp:attachment":[{"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/media?parent=15922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/categories?post=15922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.poleetic.com\/en\/wp-json\/wp\/v2\/tags?post=15922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}