Since 2021, we have been helping international companies and groups to take back control of their statistical tools in order to recreate real confidence in data. Indeed, past European rules (cookies and GDPR) have completely distorted the reading of web metrics.
We have therefore specialised our knowledge on MATOMO, an OPEN SOURCE web analysis tool that works without cookies (advanced configuration!) and can be installed on your servers and therefore in your infrastructure.
TAKE BACK CONTROL OF YOUR METRICS!
Why this solution?
Matomo is an open-source web analytics tool that has been recommended by the CNIL for its respect of user privacy. It allows users to track their website statistics without violating user privacy by using privacy-friendly tracking methods.
It is based on the principle of privacy by default, i.e. all data collected is anonymous and users can choose to share their data explicitly. In addition, it allows users to configure privacy settings to limit data collection and control the data collected on their site.
Matomo also uses encryption technologies to protect the data collected and is compliant with international security standards. It also provides a user-friendly interface that allows users to view and analyse the data collected in a simple and efficient manner.
In addition, Matomo is an open-source tool, which means that it is free to use and modify, and benefits from the community of developers who contribute to its development and maintenance. It is compatible with a wide range of systems and browsers, and is easy to install and configure.
Finally, change management is made easier:
- Google analytics graphic theme possible
- Your LOGO everywhere instead of Matomo
- Import of your old google analytics data
Matomo is therefore a privacy-friendly (NOCOOKIES), secure and powerful web analytics tool, which is recommended by the CNIL for its compliance with privacy standards and for its ease of use. It is free and open-source, and is compatible with a wide range of systems and browsers. It is therefore an ideal tool for website owners who wish to track their website statistics while respecting the privacy of their users.