GEO – Generative Engine Optimization
Optimize your visibility in the age of generative artificial intelligence

Digital uses are evolving rapidly, and at Poleetic we anticipate these cases, these uses. With the rise of conversational assistants such as ChatGPT, Gemini, Perplexity and the direct answers offered by Google SGE, the rules of online visibility are changing. Internet users are no longer searching, they’re asking questions. They expect precise, reliable and immediately actionable answers.

GEO (Generative Engine Optimization) represents this new discipline, complementary to SEO, which aims to structure your content so that it is understood, cited and recommended by generative artificial intelligence engines.

An editorial approach geared to the use of content by AIs

At Poleetic, we have historically focused on the production and optimization of useful, structured content, designed to meet specific objectives. GEO is the natural evolution of our approach:

  • Structuring high value-added, response-oriented content

  • Multi-site, multi-brand or multi-tenant semantic and editorial organization

  • Local SEO and optimization of trust signals (citations, reputation, local presence)

  • Agile methodology based on our expertise in WordPress site factories

  • Content optimization for understanding large language models (LLM)

Digital expertise for your visibility in AI engines

Our team has been working with companies for over 10 years on issues of content industrialization, digital governance and editorial performance. We work with national and international groups in complex contexts, addressing issues of readability, organization and long-term content consistency.

Our combined expertise in e-reputation, local SEO, editorial ecosystem management and PBN networking enables us to offer a comprehensive, rigorous and operational GEO approach.

GEO and SEO: two complementary approaches, two levers to activate

Traditional SEO continues to generate traffic on traditional search engines. GEO, on the other hand, anticipates new, conversation- and assistance-oriented search usages. The two approaches must coexist in a logic of editorial coherence, data structuring and web authority.

We help you to :

  • Understanding the logic of generative AI and its content selection criteria

  • Identify types of useful, quotable and reusable content

  • Produce clear, hierarchical texts designed to be picked up by AI engines

  • Deploy a publishing architecture tailored to your objectives and targets

  • Establish editorial governance for performance and future visibility

A concrete, tailor-made approach

Our approach is based on analyzing your existing editorial assets, prioritizing high-impact projects, and gradually deploying content optimized for the AI engine ecosystem.

GEO is not a trend, it’s a structural change in the way people access information. By positioning yourself now, you’ll strengthen your long-term presence in the answers provided by the artificial intelligence tools most used by your prospects, customers or partners.