The importance of having a breadcrumb trail on your website
Breadcrumbs are a navigational feature for your website, and they can have a significant impact on SEO and user experience.
How do you write clear, effective CTAs?
Have you ever dreamed of a simple button that could boost your conversions? Calls to Action (CTAs) are key! Discover how to write powerful, clear and irresistible CTAs to encourage your readers to take action. Ready to turn your visitors into loyal customers? Follow the guide! Tips for writing clear CTAs To write effective CTAs,
How long does SEO for a website take?
It's a question that often comes up when you're making your first customer contacts or prospecting... So we've decided to dedicate an article to it.
Duplicate intra-Group and external content and Google DMCA
Managing the copying of content on your site network (BU/PAYS) versus the copying of content by third parties and therefore under DMCA 'penalty'. This is a real and growing issue, with an increasing number of customer cases and disasters that could have been avoided.
How to write a press release? digital or not….
A well-written press release can help build relationships, manage brand image and improve SEO. cerci is a translation of the excellent ahrefs article: https://ahrefs.com/blog/how-to-write-a-press-release/ Here's everything you need to know about press releases, including a step-by-step guide to writing a good one : What is a press release? When to use a press release
Becoming an IT freelancer is an ecological act!?!
For several months now, in almost all our presentations/recommendations, we've been adding an ecological and carbon footprint component to the devices. Multiplying server redundancy to avoid a potential risk has not only a cost, but also an ecological footprint. Did you know that if IT were a country, it would rank 3rd in terms
Graphical guideline for digital projects: objectives, contents and example
A website consists of templates, that is to say, page templates (form), and content (substance). The content has its own framework: the online editorial guidelines (or digital) The form also has its framework: the online graphical guidelines (or digital) Both are extremely important to control your digital assets, deploy and optimize them over time. We
Lemoine Report: The main learnings
Digital is one of the priority issues for the government since 2013. No less than 3 Ministries mandated Philippe Lemoine to identify the digital transformation drivers for France. The recommendations from 7 November are in the hands of Axelle Lemaire , the Chief Digital Officer of France, which informed the report expected from the
The multisite factory concept
Set up a factory site allows you to create multiple websites on a single server, with the same CMS installation; they can be easily duplicated and adapted if necessary: New entities New targets to address New services Migration of existing sites (…) … administer these consistently and strategically. The installation of a factory requires rigorous
Digital Governance: optimize the password
The password, a little chain of characters that everyone use everyday, represents a very serious topic for cyber-security actors. A good password governance for companies requires a clear policy, shared with every stakeholder and monitored through a regular and automatized process. More and more services used by companies and now available online, making these