Customer Relationship: Building Trust, Creating Connection
Customer relationship management is no longer just about after-sales service. In a world that’s fast, connected and transparent, it has become a key strategic lever for brands. In this section, we explore the evolving dynamics of customer relationships, from user experience and feedback management to loyalty strategies, active listening and CRM tools.
Are you a marketing manager, business leader, community manager or customer care professional? Here you’ll find practical resources to enhance user experience, boost engagement, structure your communication, and turn every interaction into a valuable touchpoint. Customer relationships are a space for innovation, emotion — and sometimes challenge. We’re here to help you better anticipate, understand, and manage it.
At Poleetic, we make customer relationships a core part of every digital strategy. Whether through chatbots, user journeys, social media or online reputation, our approach focuses on the end user and long-term connection.
Welcome to this section for those who put people at the heart of their performance.